Vilua (Brand of Arvato CRM Solutions) & iRewardHealth: Bringing Insurance into the 21st Century
The majority of German insurers use a pen and paper method of tracking health behaviors throughout the year. Subscribers bring a pamphlet to check-ups gym visits, etc, and stamps on this form are collected to earn incentives. This process is cumbersome and ineffective for building lasting healthy habits.
Vilua, the healthcare technology unit of Arvato CRM Solutions, and iRewardHealth have teamed up to finally make this archaic process obsolete. A new digital insurance bonus program has arrived in Germany, taking advantage of improvements in technology to provide Germans with an easy and seamless way of being rewarded for improving their lifestyles. Together, they offer a leading edge mobile and web based application for insurance subscribers to track health behaviors, well visits, and other events to receive incentives and education.
Vilua is a health innovator offering world class companies and health insurers robust solutions for workplace health promotion. The viluaLIFE program combines personal health coaching with digital tools to drive healthy behavior change.
iRewardHealth is an evidence-based health incentive program, founded by experts in behavior change from Harvard Medical School and MIT, using mobile technology to support people in building healthy habits.
This combination of technology and domain expertise creates an ideal partnership to drive innovation in the German Health Insurance and Prevention space, while taking care to fully safeguard the privacy, data security, and protection of all involved parties.
The Vilua and iRewardHealth collaboration has been established to save health insurance companies valuable processing time, material costs, and to improve subscriber satisfaction and loyalty.
Interested insurers should reach out
to discuss ways to drive value through digitalization.
Next Article: Insurance and Prevention: What we are Doing Wrong