“Corporate wellness? That’s like, when my employer has me send in a receipt for my gym membership and I can get some of that money back, right? I know I have that benefit, but I have never actually used it. I pay for the gym. I just never get around to sending in the paperwork” Countless conversations about wellness and prevention start with a response like the one above.
In the days before the internet, wellness initiatives were on-site, intensive, or relied on paper trails. Early internet required significant working knowledge of computers to effectively use the new tools available. And now, it seems like nearly anything is possible using mobile or web based technology.
With all of these advances, why is it that people have settled for dragging along old, analog relics from the days of Corporate Wellness 1.0?
Low utilization, poor participation rates, and the painful process of faxing forms and tracking receipts should have rendered these programs obsolete a decade ago. Somehow, most employers around the country continue to offer programs that their employees don’t use, or don’t like.
Luckily, this painful process of maintaining wellness initiatives that are unresponsive and on life support can now come to an end. It is time to pull the plug.
Fax should be a dead technology. If your corporate wellness program includes the word “fax” anywhere in it, stop! Rip that out of the benefits package, and pick up the phone now. There are plenty of wellness consultants who can help you bring your company into this decade.
Introducing: Corporate Wellness 2.0
Corporate Wellness 2.0 takes the goals of employee wellness: disease prevention, reductions in absenteeism, improved employee productivity, and most of all, improved employee satisfaction, and satisfies them in ways never before possible by using leading edge technology to enrich the lives of your employees.
A key feature of Corporate Wellness 2.0 is employee engagement. By removing all of the clunky elements of old offerings, and streamlining them with user friendly applications, people of all ages, physical abilities, and levels of education can meaningfully participate, and stay on track with wellness initiatives
Engagement can be enriched with push notifications, transactional emails, and most importantly, adaptive offerings that change based on who the employee is that is participating in the program. That’s right, the employee wellness program can change, adapt, and become more relevant to the user.
Every person comes to wellness with their own history, set of habits, and biases. What works for one person will likely not work for the person in the next office. We need wellness programs that know this, and use technology to overcome this barrier.
At iRewardHealth, we put the individual first. Our team of behavioral scientists know what it takes to help a person to develop a more meaningful life. That knowledge and experience is what drives Corporate Wellness 2.0. We use technology to take a more humanistic approach to health.
Next article: Insurance and Prevention: What We’re Doing Wrong